Trio works PR with a Capital C
Article Abstract:
Jaye Kornblum-Rea, Jefferson Darrell and Mary Pallattella work in Capital C Public Relations division that intends to have an additional offering in case clients require it. This diversity has already paid off as Capital C PR has landed with an international cosmetics brand called Red Earth that is planning a marquee store launch at the Toronto Eaton Centre.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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McChesney thrives on variety
Article Abstract:
A senior vice-president at Foote Cone & Belding, Toronto discusses his professional journey from a marketer to an agency player. He talks about his business planning and strategy.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Q and A: Mark Weiner
Article Abstract:
Mark Weiner, president of public relations firm Delahaye, share his views on the Advertising Value Equivalency tool and return on investment for public relations.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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