UK physicians' attitudes towards direct-to-consumer advertising of prescription drugs: An exploratory analysis
Article Abstract:
The differing attitudes of UK general practitioners and hospital doctors towards direct to consumer advertising of prescription drugs are examined.
Publisher: Blackwell Publishers Ltd.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2000
Drugs & Pharmaceuticals, Pharmaceutical and Medicine Manufacturing, Drugs
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2000
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The effectiveness of environmental advertising: The role of claim type and the source country green image
Article Abstract:
Ways in which the environmental claim type might affect communication effectiveness in environmental advertising are discussed.
Publisher: Blackwell Publishers Ltd.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2000
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2000
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Low involvement processing - a new model of brands and advertising
Article Abstract:
A theory of how advertising is processed and stored by consumers, based on low involvement processing, is presented.
Publisher: Blackwell Publishers Ltd.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2000
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2000
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Subjects list: Methods, Advertising, Marketing management
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