U.K. software firms target toddlers
Article Abstract:
The UK computer software industry has launched a marketing campaign in the spring of 1999 that targets children below five years old. The campaign is designed to generate multimillion dollar sales of educational products that education experts have condemned already. Software manufacturers, such as the infant and pre-school software supplier Europress, are now intensifying their marketing efforts toward professional caregivers in the country's day-care centers and community playgroups.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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For big bucks, the road best taken is the boring one
Article Abstract:
Most British companies have a culture prejudice against media or advertising professionals according to a report by the Chartered Institute of Marketing. Media and advertising careers remain the top choice of over 75% of UK graduates because of the perception that such jobs provide high personal freedom, creative satisfaction and high living. Relatively few media and marketing executives make it to British boards because of the prejudice against them.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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'Big and butch' 4x4s find popularity with U.K. women
Article Abstract:
British women are planning to switch to bigger, 4x4 automobiles to lessen their vulnerability on the road, according to a survey conducted by the South Korean automaker Daewoo. The survey found that 65% of women drivers in the UK said they would feel much safer if they drive a bigger vehicle. Many women respondents also felt that smaller cars are at a disadvantage, especially during accidents with bigger vehicles.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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