Zellers unveils plan to fight Wal-Mart
Article Abstract:
Zellers, based in Brampton, Ontario, will launch Best Value format stores, or units with space of 45,000-sq-ft to 55,000-sq-ft that are located in densely-populated areas. The move, along with the planned inclusion of Martha Stewart garden brand in Zellers' garden centers, is designed to make the company more competitive with discount retail giant Wal-Mart Canada. Thomas Haig, Zellers' executive vice-president merchandising and marketing, said the Best Value stores will be "convenient community stores" that provide fewer SKUs than regular Zellers outlets.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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City tests DVD in sales pitches
Article Abstract:
Citytv, a Toronto, Canada-based broadcaster, rolled out in July 1998, the newNet, a sales tool in which a number of smaller stations with offices in Pembroke, Canada, and Ottawa, Canada, and The new VR of Barrie, Canada, are integrated into one package demonstrating reach, demographics, coverage and fall lineup schedules to potential advertisers. For better-quality presentation, a digital versatile disk (DVD) player was connected to a projector. The company plans to distribute in 1998 DVDs at conferences and through mailouts.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Fee-based ISPs fight the freebies
Article Abstract:
Traditional fee-based Internet service providers (ISP) in Canada are trying to find ways to maintain customer loyalty now that some ISPs are offering free models. Look Communications Inc has increased its network reliability to over 99% and will soon offer a number of personalized options that free services do not provide. Among the free access ISPs that have entered the market include Cybersurf, TurboShuttle Inc and AltaVista Co.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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