Peter Elwood
Article Abstract:
Peter Elwood, former Unilever executive and Lever Brother and Litpon president, was inducted into the Marketing Hall of Legends in 2008. Elwood is known for his Dove advertisement, the "Bar None" campaign, which is considered as one of the most successful Dove advertisements. His marketing strategy is examined further.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
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Kellogg unveils Vector bar
Article Abstract:
Kellogg Canada has introduced a Canadian exclusive bar version of its Vector cereal.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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