Unilever review back on (sort of)
Article Abstract:
Unilever Canada is again reviewing pitches for its $41-million media buying and planning assignment. Four competing companies, namely, Harrison Young Pesonen and Newell, Initiative Media, Mindshare and Carat Cairns, will participate while Western International Media is not participating. Plans for a review to consolidate Unilever Canada's media buying and planning assignment with a single agency was first announced in Jun 1999 and restarted in Sep 1999. The review process will be facilitated by a consultant.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Are you game?
Article Abstract:
The increase in the popularity of in-game advertising is attributed to the growing market of gamers, improved metrics, and better integration of brand. In-game advertising promotes better manipulation of advertisements, including real-time updating of promotions. The different techniques used in in-game advertising are also described.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Upwardly mobile
Article Abstract:
Sports advertisers use mobile marketing to enhance brand awareness, gather consumer information and push sales growth. Mobile marketing of sports include mobile games and mobile coupons. The advantages of using mobile marketing in engaging sports fans are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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