Vendor bender
Article Abstract:
Offering the Optimum loyalty program for customized direct market promotions has proved a successful marketing strategy for CanadaEs largest pharmacy retailer u Shoppers Drug Mart, while benefiting both vendors and customers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Willy Loman's legacy
Article Abstract:
Embridge Home Services continues in a rich history of face-to-face customer sales. The company offers a number of services from natural gas contracts to furnace installation.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Closer to you
Article Abstract:
One to one marketing strategies adopted by marketers to sell high end products or luxury brands to middle class consumers is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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