Virtual airline wars
Article Abstract:
Air Canada successfully repulsed a takeover bid by investment firm Onex Corp, partly through the generous use of Internet banner advertising. Onex launched its bid on Aug 24, 1999, after the Canadian government temporarily suspended competition rules to allow a prive-sector solution to airline restructuring. Both Air Canada and Onex substantially used banner ads on web sites to present their respective views and appeal to the public, with Onex even putting up a dedicated web site. The bid was ruled illegal by the Quebec Superior Court on Nov 5, 1999.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Premiums go professional
Article Abstract:
The Next Trend Designs Inc is a good example of a promotional products and premiums company that brings new professionalism to the industry. The Mississauga, Ontario-based company continues to strive hard to be creative and deliver its products on time. To better serve its clients, the company has launched a new marketing strategy, called TNT Advantage Plan, that allows it to operate like an advertising agency and provide its customers with lowest possible price.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
High-speed zone
Article Abstract:
Telephone companies and cable providers are competing head on to make more impact in the market for high-speed Internet access. Already, both camps are staging extensive marketing that includes claims and counter-claims on which service is best. The telecommunications industry is poised to see strong competition between telephone and cable companies, with the prospects relying heavily on customer demand and business positioning.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Rolling out the barrel. Dilemma of price control. Divergent job trends spur import boom
- Abstracts: Adjudication fears founded on the negligence of professionals
- Abstracts: 'Hospital tsar' Prince pledges to avoid prescribing on style. Helmut Jahn waits in wings with debut UK skyscraper
- Abstracts: From cultural starvation to smart robots going through the motions. Why architectural replicas are really only fakes
- Abstracts: Caught in the web. The failure of new media. Can you?