Vive la difference
Article Abstract:
An article in the New York Times about the uniqueness of the Canadian social identity from that of the U.S. has created quite a flutter in the media circles. While similarities exist in some ways, there is a difference in their sensibilities, and one of the major benefits of such an article would be that the Canadian management of multinationals will not have to justify the need for a specialized marketing policy for the Canadian market.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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A so-what merger
Article Abstract:
The merger of the two mid-sized, family-controlled brewers Molson and Coors is reviewed. The strange rulings by the Canadian broadcast regulator CRTC, and the need to reform its role are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Izzy Asper's legacy
Article Abstract:
The life of CanWest Global's Israel Asper is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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