WORLD: VALUE ADDED SERVICE FOR MOBILE PHONES

Article Abstract:

Mobile phone manufacturers, entertainment software companies and mobile phone network operators are developing value added services for mobile phones, with a view to developing UMTS and GPRS technology. Projects include the plan of Codeonline, which specialises in wireless interactive games, and Motorola, mobile phone manufacturer, to launch a Short Message Service (SMS) version of Celador Production's 'Who Wants to be a Millionaire?', which will be offered in 20 languages. According to Juan Montes of Motorola, entertainment is expected to be amongst the most popular value-added services in the next few years from 2001, generating over EUR 6.1bn. His company, which has the rights for Trivial Pursuit, hopes to take a good share of the mobile games market by offering European consumers content from well known brands. Alcatel and Siemens have also signed joint venture deals with Infogrames and THQ, games publishers. Alcatel will launch One Touch 511, a new mobile phone, at beginning July 2001, which will have three Infogrames games on the SIM card. Disney Interactive, a subsidiary of Disney, which is keen to adapt its range of games for the mobile phone market, has signed a deal with Ludigames, a subsidiary of Ubi Soft of Rennes, France, games publisher. Titus International and France Telecom, and In-Fusio and Cegetel-SFR, have also signed deals.

Forecasts, trends, outlooks, World, Motorola Inc., MOT, Siemens AG, Infogrames Ltd., Short Message Service, Compagnie Financière Alcatel, Disney Interactive, In Fusio, THQ Inc., Titus International, Ubi Soft Inc.

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FRANCE: FRANCE TELECOM IN SUPERMARKETS

Article Abstract:

France Telecom Mobile Distribution (FTMD) has installed a new in-store concept in a number of large outlets (Fnac, Conforama, Cora). Three hypermarkets from the Auchan network will implement the new concept in the beginning of 2000, and discussions are under way with Carrefour and Leclerc. FTDM, the distribution arm of France Telecom, has designed a new concept which consists of three elements (fixed telephone, mobile telephone, the Internet). The concept offers enhanced information details to consumers, while allowing them to touch the machines. Super and hypermarkets account for 30% of the total (gross) sales of Itineris, France Telecom's GSM service. The operator is also counting on its franchise network, Mobistore (85 boutiques today), which should account for 50% of the total (gross) sales of Itineris in the future.

Strategy & planning

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FRANCE: SFR/UGC JOINT OPERATION BY AVENIR TELECOM

Article Abstract:

Every buyer of a SFR/UGC Motorola T2288 boxed set will be given a UGC card which provides unlimited access to UGC cinemas in France for one year . The offer is valid until 30 September 2001 throughout France, from Avenir Telecom, the network of boutiques dedicated to telecom services and terminals.

Marketing procedures, Retail Trade, Motion Picture and Video Industries, Motion Picture Production & Services, Consumer Video Recordings, Video recordings

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