FRANCE: DELICATESSEN COUNTERS AND SELF-SERVICE
Article Abstract:
The cheese section of delicatessen counters posted a 1% rise in volume during the 12 months ending 31 March 2000. However, soft cheeses fell 2.4%. Three categories of products boosted delicatessen counters: fresh cheeses, up 6.3%, hard cheese without holes, up 3.6%, and processed cheese, up 2.6%; hard cheese with holes held steady. Other categories boost the delicatessen counters: snack products, cooking ingredients, and light cheeses. The rise in the number of new products decreases the department's legibility, which appears to upset consumers who are less and less inclined to make impulse purchases. The cheese sector holds steady, with categories such as soft cheese down 9.2% during the 12 months ending 31 March 2000. In order to stimulate this department, it must meet customers expectations of friendliness, tradition, and advice. In hypermarkets, where a policy oriented towards diversity is favoured, product quality, customer advice, and cheeses in delicatessen counters posted a 3.9% rise. Some think that the customers must be informed and the department must be made attractive in order to appeal to customers.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: THE LIGHT CHEESE MARKET
Article Abstract:
In 2000, the French light cheese market represented FFr 767mn for 14,030 tonnes. There was a 26% rise in volume and a 35% rise in value between 1998 and 2000. The soft cheeses (camembert, coulommier, brie, and speciality soft cheese) the market leaders with a 56% market share. The market represented to FFr 387mn, up 35% in two years, for a volume of 7,900 tonnes, up 30% in two years). The rise in the light cheese market is due to the improvement in the quality of these cheeses and a new development in the selection after several products have disappeared over the past years.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: CHEESE LAUNCHES IN 2000
Article Abstract:
Although the segments of cheese made from cow's milk and from goat's milk have reached maturity, 72 new cheeses were launched in the self-service departments in France in 2000. However, the sheep's milk section has high development potential and a strong annual growth rate. Except for innovations on the children's segment (Bongrain's Kidiboo and Lactalis' Acrobat), most of the launches were line extensions. The extensions make the brand more visible and more attractive and modern, and help it get energy, expanding they target group of consumers by rejuvenating it.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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