Web surveys versus other survey modes: a meta-analysis comparing response rates
Article Abstract:
Web survey response rates are usually perceived to be lower compared with other survey methods. A meta-analysis of 45 published and unpublished experimental comparisons between web surveys and other survey modes was conducted. Results show that web surveys have an 11% lower response rate compared to other modes. The factors that influence this response rate difference are also discussed.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2008
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Introduction to IJMR special issue on ethnography
Article Abstract:
The meaning of the word ethnography and how it is used in the present-day context is discussed. The different types of ethnography are presented, including complete observation, observer as participant, participant as observer, and complete participant.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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Comparing methods of brand image measurement
Article Abstract:
The usefulness of correlation analysis for compararative analysis of different methods of brand equity management adopted by companies, is described.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2006
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