When marketers see double: as digital libraries spread the use of stock photography, some ad images are recycled
Article Abstract:
The increasing use of digital photograph libraries for marketing is resulting in different companies using the same stock images in their ads, since nonexclusive rights to the photos are far less expensive than exclusive rights. Some companies are developing their own digitial photo collections in order to prevent this problem.
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
Marketing, Management dynamics, Advertising, Management, Usage, Forecasts and trends, Market trend/market analysis, Marketing industry, Company business management, Digital photography
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Fashion's New Model?
Article Abstract:
Iconix Brand Group Inc. of the United States is on a buying spree purchasing trademarks. Licensing deals are a trend for the fashion industry and a fast way to build a multi-billion dollar company.
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
APPAREL AND OTHER TEXTILE PRODUCTS, Alliances, partnerships, Licensing/Sales Agreements, Clothing industry, Licensing agreements, Company licensing agreement, Industry forecasts, Company overview, Industry overview
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States
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