Women in Korea get a whiff of power from credit cards

Article Abstract:

South Korean credit card companies are beginning to target women because women are working more and earning more. South Korea women are not accustomed to aggressive sale pitches because men have traditionally been the target of credit card companies. The marketing efforts made by several credit card companies to attract women as card holders are discussed.

Nonbank Credit Card Firms, Credit Card Issuing, Personal credit institutions, Marketing, Nonbank credit card services, Credit and debit card industry, Credit card industry

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How to sell in South Korea. Take one mobile phone..

Article Abstract:

Many South Korean companies are adding numbers to their advertising, as the numbers spell out words on most mobile phone handsets. The marketing targets teenagers and other consumers who use text messaging and cellular phones. Over 28 million people in South Korea use mobile phones.

Radio & TV communications equipment, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Advertising Management, Cellular Mobile Tel Equip, New Electronic Marketing, Usage, Cellular telephones, Wireless telephones, Column, Advertising, Marketing management

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Where Have the Tourists Gone? Japanese Shun Korea in Droves

Article Abstract:

South Korea's number of tourists from Japan has declined severely in the wake of terrorist attacks in the U.S. Japanese tourists are hesitant to travel even in Japan. The article discusses the impact of recent events on South Korea's tourist industry.

Market information - general, HOTELS AND OTHER LODGING PLACES, Tourist Travel, Brief Article, Travel industry, Description and travel, Tourism

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