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Which half? Advertising

Article Abstract:

The effectiveness of advertising remains mixed, although experts concede that advertising campaigns seem to boost sales. Finance directors of the 100 largest British companies skeptical of advertising. Experts have not identified the intrinsic qualities of an effective advertising campaign.

Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1996

Analysis, Economic aspects, Advertising, Advertising campaigns, Sales, Advertising effectiveness

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Primitive pleasures

Article Abstract:

The Museum Of English Naive Art in Bath, England is struggling to stay open. It houses one of the finest collections of English art from the 18th and 19th centuries. Unless a buyer is found for the museum and its works the collection will be sold to US investors.

Publisher: Economist Newspaper Ltd.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1992

History, Art museums, England, Art, Art, Primitive, Primitive art, Art, English, English art

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