For roaming cell-phone users, good network coverage is key

Article Abstract:

Cellular telephone service provider Maxis Mobile of Malaysia managed to attract 300,000 subscribers in less than two years due to the company's good network coverage. Maxis' closest competitor, Celcom, has 250,000 subscribers in its analog network and 100,000 in its GSM network. In terms of GSM base stations, Celcom has more stations than Maxis in a 3:2 ratio. What attracted subscribers to Maxis' GSM service is the consistency of signal strength and the low number of dropped calls. Subscribers are also attracted by Maxis' persistent newspaper advertisement.

Cellular telephone services industry, Malaysia, Market share, Maxis Mobile, Celcom

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Tunes ride the airwaves

Article Abstract:

Cellular telephone companies in Hong Kong have redesigned traditional telephone rings into songs. Hong Kong mobile phone users demand innovative rings such as jingles or songs to distinguish from other phone rings. Nokia offers mobile phones that play Chinese songs such as "Four Seasons." Telefon AB L.M. Ericsson and One2Free PersonalCom Ltd offer consumers the privilege of downloading their own ringing tones from the operator's network or composing their own songs.

Radio & TV communications equipment, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Innovations, Cellular telephones, Wireless telephones, Marketing, Cellular telephone equipment industry, One2Free PersonalCom Ltd.

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