YTV Canada Rulers
Article Abstract:
YTV Canada's Rulers campaign has garnered a gold award at the first-ever Media Innovations Awards, presented by 'Marketing Magazine' on Nov 15, 2000 at a gala event in Toronto, Ontario. The campaign, which was created by advertising agency, Zig, was launched to promote the television station's new fall schedule. The promotion used brightly colored half-page rulers featuring the YTV's fall schedule which were distributed using 'Kidsworld Magazine,' a national publication that reaches 200,000 students across Canada.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Air Brazen Shoe by Nike
Article Abstract:
Nike Canada's 'Air Brazen' shoe campaign has garnered a gold award at the first-ever Media Innovations Awards, presented by 'Marketing Magazine' on Nov 15, 2000 at a gala event in Toronto, Ontario. The campaign, which was produced by Montreal, Quebec-based advertising agency, Cossette media, was created to show the multi-sports application of Nike's Air Brazen shoes. The promotion was aimed at young adults.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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