Yoplait plays off joie de vivre in new ads
Article Abstract:
Yoplait has launched a new image campaign valued at C$2 million in Quebec that highlights the joie de vivre with which consumers associate its yogurt product. The two new television spots were created by Montreal, Quebec-based Marketel/McCann-Erickson Ltd., called Jailhouse and Toy Story, with the tagline Yoplait, Live yo life! in English and Yoplait, Yopla vie! Print ads have already appeared in major urban daily newspapers in Quebec, with ads scheduled to run in six local magazines. Aliments Ultima-Yoplait marketing director Sylvie Bourget hopes for an additional two new executions within the next 12 months.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Quebec spends $4M to entice U.S. visitors
Article Abstract:
Tourisme Quebec plans to launch in the summer season of 1998 a new C$4-million promotional and advertising campaign to attract more visitors from the US to the province of Quebec, Canada. The new summer promotional and advertising campaign, which is developed by Publicite Martin, was a response to the more-than-2% decline in American tourists to Quebec in 1997. The new promotional and advertising campaign will target retirees, young and active persons, childless couples and families.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Betting on casinos
Article Abstract:
Casinos are taking a broad approach to marketing. With the legalization of gambling across Canada and an aging population with time on their hands, the casino industry is a growing, revenue-generating business that raked in $3.75 billion in profits in 1998-99. Thus, marketing efforts are focusing on top-notch entertainment and value-added services, not just gambling, to keep customers coming back.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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