You do this; you die
Article Abstract:
Manitoba Public Insurance has launched a series of four TV ads for its public education campaign to show high-risk drivers the consequences of bad driving habits. The "No One Walks Away..." campaign is composed of three 60-second and one 30-second TV commercials. The campaign, which was created in-house and officially launched in April 1997, is supported by radio, print and outdoor push. The ads are targeting drivers in the 16 to 24 age bracket, the group that statistics suggest is most accident-prone.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Too much of a good thing
Article Abstract:
Marketers should be wary of bombarding consumers with too much advertising that outright aversion for the advertisement develops in the consumer. A case in point is Nike, whose saturation-style marketing worked in the beginning but backfired in recent years as consumers began revolting against the swoosh trademark. Relentless marketing also appears to be the reason for the recent disappointing quarterly figures at such consumer giants as McDonald's, Coca-Cola and Gilette.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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