A case of response rate success
Article Abstract:
The ratio between the possible costs of responding and the rewards expected by the recipient of the survey mail determines the postal survey response rates. It is important then to minimize the costs of responding so that survey response and the expected rewards are maximized. Moreover, postal survey recipients must also have the trust that rewards will be received. The five key issues regarding response rate include the covering letter, respondent contact and incentives.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1999
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Non-linear price effects
Article Abstract:
The response of market shares to price changes relies upon the positioning of the competing brands. Under Procter & Gamble's 'everyday low pricing' policy, the price reduction of branded product is more likely to have a greater effect on own-label products rather than on competitor brands. Thus, it is wrong to assume the constancy of price elasticities. The best way is to increase prices at a gradual pace and continuously analyze their effects.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1996
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The use of secondary information published by the PRC Government
Article Abstract:
The proper use of secondary data issued by the People's Republic of China (PRC) Government and research organizations has been discussed. This aims to enhance researchers' knowledge of the marketing trends in various types of businesses in China. Reforms on the structure of the country's statistical system and government regulations on research activities were also presented, highlighting government efforts in developing research methods.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1999
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