A cross-national model of job-related outcomes of work role and family role variables: a retail sales context
Article Abstract:
A study was conducted to test the applicability of the model of job-related outcomes of four role variables that are work-family conflict (WFC), family-work conflict (FWC), work role conflict (RC) and work role ambiguity (RA) in a retail sales context. The result reveals that the effect of work-family conflict (WFC) and family-work conflict (FWC) on the job-related outcomes is greater than the effects of work role conflict (RC) and work role ambiguity (RA).
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2004
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Attitude basis, certainty, and challenge alignment: a case of negative brand publicity
Article Abstract:
Study of uncertainty of consumer attitudes towards brand positioning by companies is presented. Establishment of brand equity and challenge alignment of products by companies, to combat negative publicity, is described.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
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The effects of perceived scarcity on consumers' processing of price information
Article Abstract:
The effect of the perception of scarcity on the management of pricing information by consumers is examined.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2007
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