A good lead is the key to writing news releases
Article Abstract:
The most essential component in PR writing is the lead, which answers every question one needs to know. The PR writers can use a variety of tried and tested techniques to open a feature, some of which are mentioned.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
Methods, Works, Journalism
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
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Proving, improving ROI of PR
Article Abstract:
Strategies for increasing the return on investment for public relations are presented.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
Financial management, Finance, Company financing
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
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Photographers
Article Abstract:
A 2005 buyer's guide of public relations related Photography services is presented.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
Photographic equipment and supplies, Photographic studios, portrait, Photographic Services, Photography Studios, Portrait, Photographic industry, Buyers Guide, Hardware buyers' guide
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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Subjects list: United States, Public relations
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