The Super Soaker: blood is thicker than water
Article Abstract:
The Super Soaker, a hydrostatic, pump-gauge water gun capable of shooting 50 ft in a single squirt, has become the most popular toy of the 1990s, because, despite its garish colors and rotund look, the Super Soaker is treated as a gun substitute by children. The advertisements created to sell this gun show puny, unpopular children using this gun to avenge themselves. In two instances, children who have used this gun against adults were shot and in one instance, children filled a Super Soaker with bleach before use. The sale of this toy has been banned in Boston.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1992
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Decodings: television, the drug of the nation
Article Abstract:
Music video artists such as Mark Pellington, Tarsem, Michael Haussman, Gerard de Thame and Jeane-Baptiste Molino are experimenting with techniques that seek to disturb visual images and reject advertising's consumerist deception in television. Their main audience are the educated and radicalized decoders of popular culture. They research and use other visual media such as painting, photography and movies as source materials to produce new political and intellectually stimulating images in the guise of music videos.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1993
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Feminism goes up in smoke
Article Abstract:
Cigarette advertising has become a precarious occupation and campaigns aimed at women are trickier to manage. The campaign for Virginia Slims is targeted at adult women who have made the decision to smoke, not for any particular customer profile. Although the campaign attempts to address social change and use a feminist context, the ads usually fall short in several areas, including copy and graphic design. Detailed analyses of four print ads of the Virginia Slims campaign are provided.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1993
User Contributions:
Comment about this article or add new information about this topic:
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