A multiple-item scale for measuring customer loyalty development
Article Abstract:
The importance of mixed methods scale, which can be used to measure the customer loyalty development, are discussed along with their designing methods.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
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The service recovery paradox: justifiable theory or smoldering myth?
Article Abstract:
An experimental study on consumer perceptions during service failures with relation to customer service quality is presented.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
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Services purchased at brick and mortar versus online stores, and shopping motivation
Article Abstract:
The factors which motivate consumer towards different shopping modes like online shopping are discussed.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
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