After-service response in service quality assessment: real time updating model approach
Article Abstract:
Management of customers complaints strongly influence customers' attitudes and expectations towards the service provider. Responses to after-service complaints lead customers to update their expectations.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
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After-service response in service quality assessment: a real-time updating model approach
Article Abstract:
The effects of after sales service and complaint management on customers' perception of service quality are discussed.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
A service effort allocation model for assessing customer lifetime value in service marketing
Article Abstract:
The process of assessing customer relationship management in services marketing by implementing lifetime value models is discussed.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
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