A small arts organisation's approach to market research

Article Abstract:

Phoenix Arts, an arts center managed by Leicester Arts Centre Ltd, conducts audience surveys to find an effective means of using its limited resources while maintaining client satisfaction. The center's audience survey program serves as the gauge in determining client attitudes on the center's audience development activities. It also allows customers to give suggestions on any aspect of the organization. More significantly, the program has an intrinsic public relations value.

Art, Leicester, England, Market surveys

---

What the Arts Council wants from research and how it can help

Article Abstract:

The Arts Council of Great Britain considers research as an indispensable tool in determining the behavior of those who attend events or take part in arts activities. More fundamentally, the council applies research findings in policy making and planning. Essentially, the council's Marketing and Market Research Unit help clients attract more audiences and boost their profits. The council's facilities and resources are also available to all interested market researchers.

Arts Council of Great Britain

---

Research at the South Bank Centre

Article Abstract:

Marketing research has greatly contributed to the development of the South Bank Centre. Most of the research findings have influenced programming, policy-making and marketing decisions in the organization. Six of the center's research projects have provided top management with salient information on how the organization can best serve its customers. New products, exhibitions and new technology have been found to be crucial in the survival of the center.

Similar abstracts:

• Abstracts: The commodity approach in marketing research: is it really obsolete? An exploratory study of the generalizability of selected marketing measures
• Abstracts: External auditor evaluation of the internal audit function. Capital markets research and accounting standard setting
• Abstracts: Auditors' perceptions of client firms: the stigma of decline and the stigma of growth. Auditor belief revisions in a performance auditing setting: an application of the belief-adjustment model
• Abstracts: A system-wide approach to import demand for US fresh oranges. Industry note: the completion of the Internal European Market and strategies of agribusiness firms
• Abstracts: Prediction of the metabolic cost of walking with and without loads. Metabolic rate and clothing insulation data of children and adolescents during various school activities

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.