AGI launches sports network
Article Abstract:
America's Game Inc. (AGI) has launched its new America's Game Sports Network kiosk designed for people who partake in fantasy sports leagues. The firm specializes in production, programming and placement of kiosk entertainment centers that provide sports information and fantasy sports competition for free. AGI signed on Pioneer New Media Technologies Inc. and Playboy Enterprises Inc. as charter advertisers. AGI president Ralph Rossi Jr. said the distribution of the kiosks will enable this key market segment to join free fantasy leagues with most revenues generated by placement of advertising on the kiosks. AGI intends to install over 400 centrally connected kiosks in sports-themed bars, eating places and other entertainment sites across the US.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1998
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Sony PlayStation 2 plans North America launch
Article Abstract:
Sony Computer Entertainment has announced plans for the North American launch of its PlayStation 2 computer entertainment system. Marketing activities for the product will include cinema, television, print and outdoor advertising, as well as consumer sampling and trial opportunities. Massive trial opportunities for, and awareness of, PlayStation 2 will be created through participation at key events including Rockfest, WARPED Tour, Gravity Games and Vans Triple Crown series. PlayStation 2 integrates games, music and movies as well as serving as a network platform in the broadband environment.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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Sony/Sprint feature counter display
Article Abstract:
The launch of Sony brand cellular telephones is supported by a counter display unit made by Thomson-Leeds Co Inc. Manufactured using material sections that were designed to evoke a high-end look, the display unit also furnished added exposure to Sprint, Sony's cellular partner and service carrier. The four graphic panels that are attached via clear extruded channels, can be easily removed to expedite future updates and enable Sony to customize its graphics by region or locality.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
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