AT&T reaches out to Russian execs; after intial hang-up, mailing succeeds inmaking the right connections

Article Abstract:

AT&T Co's maiden direct mail campaign in Moscow has proven successful despitethe numerous problems encountered. The campaign sought to replace Russia's dated phones with AT&T's business telephone systems. The firm targetted Russiancompanies with hard currency accounts and drew up a list of more than 5,000 company directors. YAR Communications Inc, a New York-based multilingual marketing communications agency, directed the campaign for AT&T.

Telephone communications, exc. radio, Telecommunications services industry, Telecommunications industry, American Telephone and Telegraph Co.

---

Business press bridging the pond

Article Abstract:

US publishers are intensifying their efforts abroad, particularly in Europe. The renewed interest for the European market was prompted by the political and economic changes occurring in that region. Several publishing firms that have increased their focus on European operations are presented. The publishers include Cahners Inc, Chilton Co, CMP, International Data Group, Intertec Publishing Corp, Maclean Hunter Publishing Co and Ziff-Davis.

PRINTING AND PUBLISHING, Publishing industry, Europe, Business literature

---

CompuWho? rolls out 1st national campaign

Article Abstract:

CompuAdd Computer Corp (CompuAdd) utilized humor in its efforts to gain consumer attention in its first national marketing campaign. Although CompuAdd was founded in 1982 and is fairly popular among data processing managers, upper management executives are unaware of it. The campaign is CompuAdd's attempt to counter its obscure image.

Computer terminals, Computer and software stores, Case studies, Computer industry, Marketing, Humor in advertising, Humorous advertising, CompuAdd Computer Corp.

Similar abstracts:

• Abstracts: Checking out the rescuers. Making the right contacts. The two-way traffic in motor rip-offs
• Abstracts: GE hires team to master cards. No longer perpetrators? Inside the Bush, Clinton camps
• Abstracts: An application of metric conjoint analysis for the evaluation of top managers' individual strategic decision making processes: a research note
• Abstracts: Giving credit where credit is due. Ruling may intensify software competition. Direct marketers buoyed by Supreme Court's tax ruling

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.