The book Bill Bernbach never finished

Article Abstract:

Before his death in 1982, advertising executive Bill Bernbach (co-founder in 1949 of Doyle Dane Bernbach) was preparing a book based on his own work. The project was completed by colleague Bob Levenson and will be released this year as: Bill Bernbach's Book: a History of Advertising That Changed the History of Advertising. The article includes excerpts covering advertising campaigns for: Volkswagen, Chivas Regal, Levy's Jewish rye bread, El Al airlines, Jamaica tourism, Clairol hair products, Avis rental cars, American Airlines, and Ohrbach's department store.

Advertising, History, Authorship, Bernbach, Bill, Levenson, Bob, Doyle Dane Bernbach Inc.

---

Globetrotting graybeards

Article Abstract:

International Executive Service Corps (I.E.S.C.) is a $15 million a year service that brings retired advertising executives into Third World countries to aid in their economic development. I.E.S.C. was founded in 1965, and since that time has completed 51 consulting projects, all with the volunteer help of 34 advertising executives. Volunteers serve for four months and are given all-expense paid accommodations for themselves and their spouses.

Advertising agencies, International aspects, International relations, Consultants, Consultants (Persons), International Executive Service Corps

---

Similar abstracts:

• Abstracts: Advertising awards throughout the world: different nations have different notions about their importance. Chief executive outdoorsmen

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.