After Olsen: Digital must get marketing religion, analysts say

Article Abstract:

Digital Equipment Corp (DEC) is diverging from its engineering-driven policy, espoused by retired founder Kenneth H. Olsen, to a marketing-oriented one. DEC posted a 1.85 billion loss for the fourth qtr of 1992. Newly appointed DEC CEO Robert B. Palmer wants to bring in more sales by giving incentives to motivate the employees. The company will also launch a new product line with Alpha or DEC's Reduced Instruction Set Computer chip which may help salvage the company.

Management, Computer industry, Digital Equipment Corp., Olsen, Kenneth H., Palmer, Robert B.

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Victor Millar expands service role at Unisys

Article Abstract:

Unisys Corp has a new chief of consulting and services. Victor Millar has been designated as senior vice president and president of the commercial computer marketer's Professional Services Group. The appointment of the 57-year-old Millar is expected to boost the firm's growth since the Blue Bell, PA-based company derives about $600 million a year of income from Unisys' service income.

Prepackaged software, Commercial nonphysical research, Human resource management, Marketing industry, Unisys Corp., Millar, Victor

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How to project the 'big picture.' (Take Out)

Article Abstract:

The sales aid products offered by Proxima Corp are featured. The San Diego, CA-based company is a major manufacturer of liquid crystal display projection panels that can show 16 shades of magenta to highly detailed images of up to 226,981 colors. Proxima also produces two projection panel models that utilize color-stripe technology. Prices of its products range from $1,595 to $7,995.

Electronic components, not elsewhere classified, High technology industry, Product development, Product information, Liquid crystal displays, Proxima Corp.

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