Crisis management and services marketing
Article Abstract:
The impact of consumer behavior on services of business enterprises is examined. The need for companies to adopt crisis management methods is discussed.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
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A confirmation perspective on perceived service quality
Article Abstract:
The interrelation between service quality management and consumer preferences is analyzed.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
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