A cross-industry comparison of customer satisfaction
Article Abstract:
Study conducted to analyze satisfaction level of consumers, with regard to service industries in United States, is discussed.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
Marketing procedures, Service Industries, Services industry, Customer satisfaction, Customer relations
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
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The impact of a video screen and rotational-signage systems on satisfaction and advertising recognition
Article Abstract:
The use of large video screens at sports venues plays a positive role in increasing fan satisfaction. Rotational-signage at these venues can be an effective marketing technique, improving company recognition and image.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1999
Sign Manufacturing, Signs and advertising specialities, Electric Signs, Usage, Marketing, Consumer behavior, Sports, Video monitors
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1999
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Subjects list: United States, Analysis
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