An examination of free elicitation and response scale measures of feelings and judgements evoked by television advertisements

Article Abstract:

Recent research has examined the role of feelings and judgements evoked by television advertisements through the use of large batteries of rating scales. In this study, free elicitations of feelings and judgements about ads are compared to scale responses. Some potential problems pertaining to the use of large batteries of items to measure feelings and judgements are illustrated, and complementary aspects of the two measurement approaches suggest some advantages of the concurrent use of both in gauging responses to ads. Results across both approaches confirm the importance of assessing feelings in models of the antecedents of attitude toward the ad and suggest that feelings explain about as much variance in Aad as do judgements. (Reprinted by permission of the publisher.)

Psychological aspects, Television advertising, Consumer behavior

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Implications of accurate usage of nutrition facts panel information for food product evaluations and purchase intentions

Article Abstract:

The effects of food packages' nutrition information panels on consumer preferences are evaluated, focusing on the accuracy of the nutrient information printed on food packages. Research indicates that consumers depend on packages to supply correct nutrient information, but personal knowledge of nutrition requirements also play a role in consumer preference.

Crop Production, FOOD AND KINDRED PRODUCTS, Food, Statistical Data Included, Food industry, Information services, Consumer preferences, Nutrition, Food habits, Packaging, Nutritional requirements, Food packaging

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The accuracy of brand and attribute judgments: the role of information relevancy, product experience, and attribute-relationship schemata

Article Abstract:

A new paradigm for research into consumers' brand evaluations and their perceptions of brand attributes is presented. Research results indicate that information relevancy increases the accuracy of brand evaluations and attribution.

Marketing research, Market research, Brand name products, Brand names

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