An examination on perceived risk, information search and behavioral intentions in search, experience and credence services

Article Abstract:

Information search and purchase intentions have been found to create a significant impact on the perceived risks of consumers. A multivariate analysis involving 12 service-oriented firms proved that consumer services classified on the basis of search require distinct information needs for consumers since they have different levels of associated risks. It was also shown that among the behavioral variables observed, credence services tend to elicit the highest level of perceived risk, including financial, performance, social and psychological uncertainties.

Asset & Risk Management, Customer Relations, Analysis, Management, Risk management, Risk perception

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Service pricing: a multi-step synthetic approach

Article Abstract:

A six-step approach to computing prices for services is presented, which considers the service's competitiveness in the market, internal cost-profit structure, the pricing of its bundling and unbundling services, service characteristics premium, price standard limits, client-oriented price/demand sensitivity and profit maximization for clients. The pricing formula was developed to give service pricing a methodical approach to arrive at prices that were competitive in the business environment.

Service Industries, Models, Economic aspects, Prices and rates, Services industry, Employee performance appraisals, Performance appraisals, Price control, Price regulations

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Effects of music in service environments: a field study

Article Abstract:

The effects of background music on the shopping behavior of supermarket customers are studied. Results show that the tempo, volume and type of background music had no effect on shopping time or the amount spent. However, shopping time and purchases were related to the shoppers' degree of preference for background music. Consumers who liked the background music shopped longer and spent more regardless of the tempo or volume.

Psychological aspects, Consumer behavior, Environmental music, Background music

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