An integrative approach to diagnosing service quality of public parks
Article Abstract:
A study on the services and facilities provided by public parks in United Kingdom is presented. The study concludes that the users of park experience an emotional satisfaction in presence of the physical environment in these parks, which can be deemed to be performance of a service, even though it is provided by a non-human form.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
United Kingdom, Product quality, Land, mineral, wildlife conservation, Nature Parks and Other Similar Institutions, Parks & Recreation Areas, Analysis, Usage, Quality management, Customer satisfaction, Parks
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
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The effects of perceptual processes on the measurement of service quality
Article Abstract:
The importance of perception to service quality measurement is evaluated in this study of adventure theme park visitors.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2003
Marketing procedures, Amusement and Theme Parks, Amusement parks, Service Industries, Measurement, Services industry, Customer relations
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2003
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Subjects list: Customer service, Support services
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