An option-based approach for pricing perishable services assets

Article Abstract:

Option pricing is a pricing approach applicable to and actually used by service industries which carry perishable and intangible products that are characterized by the inseparability of production and consumption. This type of pricing decision allows decrease in prices according to the need such as in the case of unbought transport tickets which would be useless once the scheduled trip would have been undertaken. Another example is hotel rooms whose rates may have to be readjusted in case of less-than-expected demand.

Pricing Policy, Analysis, Management, Pricing

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The advertising of services: what is an appropriate role for humor?

Article Abstract:

The use of humor in advertisements for service industries is considered an effective tool especially to highlight the unique characteristics of a particular service product. Among the 21 important factors to consider in deciding on what type of humor to use are demographic and cultural scope of the product, its newness, familiarity of the public with the product, the type of product and degree of abstraction or concreteness required.

Advertising Management, Methods, Usage, Advertising, Marketing management, Humor in advertising, Humorous advertising

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Critical mass and economies of scale in the supply of services by business support organizations

Article Abstract:

The article demonstrates a critical mass threshold for utilization of business support organization services, specifically government-supported training and consulting entities and chambers of commerce. Government-supported entities demonstrated linear returns to scale, while chambers of commerce demonstrated nonlinear returns to scale.

Business Associations, Chambers of Commerce, Comparative analysis, Economies of scale, Federal aid to vocational education, Government aid to vocational education

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