Customer loyalty to content-based Web sites: the case of an online health-care service
Article Abstract:
A healthcare Web site is used to illustrate customer loyalty determinants. Findings show that consumer loyalty to a site is driven by satisfaction, but trust is the primary antecedent of consumer satisfaction. Trust is in turn influenced by responsiveness, technical functionality, security and need fulfillment. Implications for management are included.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2004
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Antecedents to consumers' disclosing intimacy with service employees
Article Abstract:
Four relationship variables are examined for increasing intimate disclosures by consumers: employee image, credibility, benevolence, and customer satisfaction with the customer-employee relationship. Findings confirm that image and benevolence are important influences, but hypothesized effects of satisfaction and credibility are not confirmed.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2003
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Choosing leisure services: the effects of consumer timestyle
Article Abstract:
Timestyle is defined as how an individual customarily perceives and uses his or her time, and this concept is analyzed for its impact on consumer leisure preferences and choice of services. Timestyles can be analyzed in terms of polychronic, temporal, social, and planning orientations.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2003
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