Analysing 'theory networks' : identifying the pivotal theories in marketing and their characteristics
Article Abstract:
The usage of the social network theory and statistical techniques, for the identification and descriptive statistical analysis of the themes of important marketing literature, is described.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2007
United States, Canada, Analysis, Usage, Marketing, Statistical methods, Marketing literature, Social philosophy
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2007
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Young peoples' relationships with online marketing practices: an intrusion too far?
Article Abstract:
The details of a study on young peoples relationship with 'new digital media' and traditional media are presented.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
Youth, Behavior, Communications industry, Teenagers, Comparative analysis, Mass media, Mass media and youth, Mass media and teenagers, Internet marketing
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
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Subjects list: United Kingdom
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