From cattle and coke to Charlie: meeting the challenge of self marketing and personal branding
Article Abstract:
The theories pertaining to self-marketing and personal branding are discussed. The challenges faced by marketing professionals in marketing and branding themselves are also discussed.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
Analysis, Marketing executives, Self-help techniques, Self help techniques
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
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Measuring and managing employer brand image in the service industry
Article Abstract:
The employers' brand image during the recruitment process, with regard to service industries in United Kingdom, is analyzed.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
Personnel administration, Service Industries, Methods, Human resource management, Executives, Services industry, Company personnel management, Employee retention, Executive recruiting, Brand identity
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
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UK charity retailing: managing in a newly professionalised sector
Article Abstract:
The growth of the UK charity retail sector in the 1990s is discussed.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
Growth, 1990s (Decade) AD, Company growth, 1990s (Decade), Charity bazaars
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
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Subjects list: United Kingdom, Management, Company business management
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