Analytically enhancing customer retention at Prudential
Article Abstract:
Prudential Insurance Company of America implemented a customer retention program in 1997 aimed at making the life insurance company more focused on its customers. It formed a multidisciplinary team known as the 'Voice of the Customer' to foster customer focus across the company. More attention was given in identifying customer needs and behavior. Prudential also put up a Customer Management organization tasked with retaining the existing customer base. Customer needs were satisfied by offering mutual funds, annuities and financial plans to existing policyholders.
Publication Name: National Productivity Review
Subject: Business
ISSN: 0277-8556
Year: 1998
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IFS Financial Services, Inc
Article Abstract:
Jill T. McGruder, President and CEO of Touchstone and IFS Financial Services, Inc. , a holding company, says their companies, Touchstone Family of Funds and Touchstone Variable Annuities, manage diversified financial, fund and investment services.
Publication Name: The Wall Street Transcript
Subject: Business
ISSN: 0043-0102
Year: 2001
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Creative Host Services, Inc. (CHST)
Article Abstract:
The operations and management of Creative Host Services Inc of San Diego, CA, are discussed in detail by president and CFO Saved Ali. The company operates 24 airport food and beverage operations in the US.
Publication Name: The Wall Street Transcript
Subject: Business
ISSN: 0043-0102
Year: 2001
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