Artzt's gamble

Article Abstract:

Chmn Edwin L. Artzt of Procter and Gamble Co (P&G) has changed the marketing strategy for the firm's food products. P&G now deals with supermarkets without the promotions, coupons, and discounting that it used in the past. Instead, P&G offers its products to supermarkets at greatly reduced 'Every Day Low Prices.' This should enable supermarkets to price P&G brands at tantalizingly low prices and should save P&G $1.5 billion that it formerly spent on promotions. P&G plans to invest these savings by increasing research and development.

Grocery stores, Soap and other detergents, Economic aspects, Food industry, Supermarkets, Procter & Gamble Co., PG, Artzt, Edwin L.

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A thrifty green brand called Marcal

Article Abstract:

Marcal Paper Mills Inc, sticking to its traditional, bottom-line style of management, has developed a recycling process that enables it to turn junk mail into toilet paper. The company's trucks, empty after making supermarket deliveries on Long Island, New York, now swing by Long Island post offices and load up with undeliverable third-class mail. Even though these items may contain such nuisances as cellophane windows and gummed paper, Marcal's recycling process allows it to make an environmentally sensitive product.

U.S. Postal Service, Paper mills, Innovations, Product development, Paper industry, Postal service, Environmental policy, Waste management, Recycling (Waste, etc.), Recycling, Waste paper, Paper recycling, Green products, Marcal Paper Mills Inc.

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The mail train: Amtrak targets it diverse audience directly

Article Abstract:

Amtrak has found direct mail to be useful tool for targeting various demographic groups. Train passengers are difficult to target under any circumstances because they consist of a mix of commuters and leisure travellers, all with different needs - from businessmen making short hops between cities to families requiring overnight accommodations. The biggest beneficiary of Amtrak's 4-million-name database has been the Autotrain, which has realized a return on investment of 5 to 1.

Railroads, line-haul operating, Usage, Direct marketing, National Railroad Passenger Corp., High speed trains

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