Asian culture: the marketing consequences

Article Abstract:

The unusual level of single brand dominance and entrenched market shares in Asian markets can be attributed to the prevailing shared value systems in the culture. The entrenched loyalty of Asian consumers can be overcome by exploiting the strong desire for identification through status product ownership. Target user segments should also be evaluated based on their alignment positions relative to the general cultural values in the region.

Marketing, International aspects, Consumer behavior, Asians

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Guide to the major direct marketing associations, clubs and groups

Article Abstract:

This guide is this entire issue's focus under the theme of '1986 Who's Who in Marketing'. Their are eight categories: creative, list marketing, telemarketing, printing and production, mail processing, equipment and supplies, fulfillment, and miscellaneous. Each section gives company name, address and telephone number. Full-page informative advertisements by many of the companies on the 'Who's Who' list further enhance the guide.

Office equipment and supplies, Office supplies, Direct marketing, Directory, Telemarketing, Trade and professional associations, Professional associations, Trade associations, buyers guide

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