Another chance for the marketing concept?

Article Abstract:

The 'marketing concept', which states that business results are enhanced when customer satisfaction is the starting point of all business activity, became a popular management philosophy during the 1950s, and flourished for the next two decades. However, businesses began to become disenchanted with marketing when increases in marketing expenditures did not match increases in sales. Strategic planning began to replace marketing as the way to determine business goals. There are indications that the marketing concept is once again coming into vogue. The main reasons for the failure of the marketing concept in its first incarnation were assumptions by marketing departments that marketing was a superior business function, an assumption that only marketing personnel need be concerned with customer needs, inadequate performance measures, and a lack of top management commitment to marketing efforts.

Marketing management

---

How Multivariate Analysis Can Enrich Survey Findings

Article Abstract:

Multivariate analysis (MVA) employs a variety of statistical techniques which allow the researcher to turn raw data into useful marketing data. Many marketing information needs such as customer profiles and market segmentation can be best achieved by simultaneously evaluating all relevant research variables. MVA reworked data from a standard form of an industrial product benchmark study to provide new insights for a major corporation. There are a variety of analytic techniques that can be chosen depending on what the study sponsor needs to know. Analyzing survey data with MVA can be extremely useful to a marketer.

---

Large-site prices still declining, survey finds

Article Abstract:

'Net Marketing' magazine conducted a survey Web developers on the cost of creating a large Web site as well as on the development of medium and small sites in six cities. Results showed that prices for the three different-size sites' development have decreased. However, the decrease in cost for the large site is relatively bigger than that for the medium and small sites. These price fluctuations indicate an open market for cost discussions for Web site developers.

Economic aspects, Internet service providers, Surveys, Web sites (World Wide Web), Web sites

Similar abstracts:

• Abstracts: How to Enhance Inbound Telemarketing with Telephone Switching Systems
• Abstracts: How to Enhance Inbound Telemarketing with Telephone Switching Systems. part 2 Key Features of Key-PBX Systems
• Abstracts: Pensions and the Finance Act of 1989: what the finance director needs to know
• Abstracts: Out of the manufacturing black hole. The Secret Is Knowing When to Turn a Blind Eye. How Now, You Secret, Black and Midnight Hags
• Abstracts: Mistaken Identity. Irked marketers trying to outwit spamming filters. Measures of marketing success

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.