Audience judgments as the potential missing link between expert judgments and audience appeal: an illustration based on musical recordings of "my funny valentine"

Article Abstract:

An analysis on an illustrative case, based on 200 recorded versions of "My Funny Valentine" has proved that audience judgment, which is a strong link between expert judgments and audience appeal, is necessary for developing our approaches to marketing of entertainment and the arts, and other cultural products.

Analysis, Beliefs, opinions and attitudes, Audiences, Judgment (Logic)

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Research as innovation: rewards, perils, and guideposts for research and reviews in marketing

Article Abstract:

The development of new corporate strategies can be achieved through the implementation of market research practices.

Science & research, Research, Strategic planning (Business)

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Formulating interesting research questions

Article Abstract:

Different ways to complete marketing research are discussed.

Innovations

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