Audience: the demo revolution

Article Abstract:

Changes affecting the composition of the population, such as age, occupation, family size, affect sales of products. The population will be richer with a longer life expectancy. Percentage of population between 20-44 will increase. There will be a significant single, elderly female population in the '80s.

Statistics, Market research, Population, marketing research

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Can advertising regulate itself?

Article Abstract:

This article examines the ability of the advertising industry to regulate itself through the National Advertising Division of the Better Business Bureau and the National Advertising Review Board.

Evaluation, Advertising, United States. Federal Trade Commission, Industry self regulation, Television and children, National Advertising Review Board

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Getting ahead in the media decade

Article Abstract:

Media departments will have more management responsibilities in the '80s. There will also be a larger overlapping with creative departments according to media directors interviewed by Decisions.

Management, Advertising agencies, Beliefs, opinions and attitudes, Phillips, Bill, Lesser, Michael, Reichel, Walter, Semsky, Arnie, Kaatz, Ron, Gromer, Frank

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