B-M wraps up eight year PR effort for WWII memorial
Article Abstract:
The long relationship of the PR agency Burson Marsteller (BM) with the National World War - II memorial project is discussed. BM's media relations and various PR efforts taken up by the firm through out the 8-year long contract are discussed in detail.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
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Ketchum draws fire with Williams 'Payola' pact
Article Abstract:
USA Today has sued Ketchum, one of Omnicom's top public relations firms, for breach of contract and has asked for public disclosure of terms of contract.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
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Federal concerns were raised on DOE contract
Article Abstract:
No contract or ethical violations were found in Ketchum's contract with Department of Education according to the Inspector General's report.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
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