BeZi innovative salon merchandising program
Article Abstract:
Brands Exclusive Zotos International has formed an alliance with Pierre Michele Haute Coiffure and Beaute to create an advanced concept for beauty analysis and retail. BeZI Beauty Source is a state-of-the-art interactive experience that provides an analysis of hair and lifestyle to salon customers. The system's computer is a focal point as you enter the high-tech, yet luxurious salon with three interactive units with glass dividers to offer client privacy. BEZI marketing vice president Judy Carlo said BeZI Beauty Source's successful location indicates the power of client trial, elegant merchandising and beauty information to build a large and loyal consumer base.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1998
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Sebastian i Zone transforms salon business
Article Abstract:
Sebastian International Inc aims to redefine its salon business with the launching of a 12,000-sq-ft trans-functional space called 'project i Zone.' Project i-Zone, which is located in Woodland Hills, CA, is consist of four different businesses, namely the Salon, Cyber Cafe, Store and Learning Center. According to Sebastian's Dir of Advance Learning and iZone Creator Anthony Guthmiller, the project 'is an environment for exploration of self.'
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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Chapstick gravity feed display boosts impulse sale
Article Abstract:
Whitehall-Robins has started using gravity feed displays to promote sales of its Chapstick products at Wal-Mart stores. The fixtures, which are refillable and reusable, act as an advertising medium through the use of large, colorful and impactful graphics. The gravity feed displays were designed and developed by Oxford Innovation, a division of Tim-Bar Corp of New Oxford, PA.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
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