William & Clarissa merchandising rack
Article Abstract:
St Louis, MO-based Paul Flum Ideas Inc created a permanent display for client William and Clarissa's children's health and beauty aids. The display has proven to be so attractive that it has gained floor space in upscale department stores. It is so versatile that it can be used to display loose products and a considerable amount of boxed products. This SHOWOFF 11 fixture features three main, injection molded shelves and extruded support poles that are silk-screened to match the colors of the brand's packaging.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1998
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Lancome Inc. ROUGE, Fall '98 tester display
Article Abstract:
Lancome Inc's ROUGE, Fall '98 tester display demonstrates the company's new approach in layering and using texture to enhance the appearance. The injection molded, display features a Paris, France, street scene in multiple layers to help convey this concept. Consumers are invited to test the product and get involved with the display via a direction to layer color and ad texture. It virtually spells out in text which colors to layer to create the desired look.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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