Beyond the gravity model
Article Abstract:
Gravity theory holds that more people will travel from a particular origin to a given destination than will travel to a more distant destination of the same type and size. Distance, according to gravity theory is a deterrent to travel and empirical evidence supports such a relationship in urban settings. The relationship is, however, hypothesized not to be true for long distance leisure travel where distance may be a utility rather than a friction to be overcome. This study examines the relationship between subjective (perceived) distance and objective (geographic) distance and tests the hypothesis that, all other things being equal, the attractiveness of tourist destinations will increase as subjective distance increases. It is concluded that tourists tend to perceive all destinations to be closer than they actually are. It is also concluded that the far-off destination has a special allure about it simply because it is far-off. (Reprinted by permission of the publisher.)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1988
User Contributions:
Comment about this article or add new information about this topic:
The solo consumer: unique opportunity for the service marketer
Article Abstract:
More Americans are spending time alone during activities which are traditionally spent with family and friends. Products which are easier to consume alone and attempts to reduce loneliness have been the usual responses of marketers to the needs of this segment. However, equating 'alone' with 'loneliness' can result in costly and ineffective marketing decisions. With solo consumers having different motivations for their solo consumption experience, greater satisfaction for everyone can be achieved if the product or service will be properly designed according to these motivations.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
Excessive growth in the service firm: a strategic marketing planning challenge
Article Abstract:
Sustainable growth is a financial management tool used in making strategic marketing decisions. It was observed that substantial sales growth could be incompatible with financial stability. This occurs when expansion is not accompanied with increases in profitability. The sustainable growth principle was applied to the growth histories of American Airlines, KLM Royal Dutch Airlines and People Express. The growth rates of these airlines were analyzed respectively as sustainable growth, deficient growth and excessive growth.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: 1992 and the information mountain. Building societies: spoilt for choice. Tax avoidance: a new approach to the New Approach
- Abstracts: The Force and financial reporting. The single European trade market
- Abstracts: Evolution of executive branch space policy making. International cooperation in space - new opportunities, new approaches
- Abstracts: Child in another's house taxpayer's dependent. Marital dissolution presents planning opportunities. Conditional support was not alimony
- Abstracts: Partnership procedure. Liquidating the partnership: an analysis of the issues and opportunities. How to exploit the interaction between Subchapter K and the alternative minimum tax