CMP BUY SETS MILLER FREEMAN ON NEW PATH
Article Abstract:
Miller Freeman's $920 million acquisition of CMP Media will create a high-tech trade publishing giant with more than 300 titles, 480 trade shows and conferences, 250 Websites and almost $1.5 billion in revenue. Observers say that the deal places Miller Freeman, formerly a niche publisher, firmly in the top tier of firms delivering information to marketers. Both companies say the pending merger will give them marketing advantages and that their products and market segments are complementary. CMP is known for horizontal publications aimed at IT managers, while Miller Freeman is strong in vertical markets. The centerpiece of the deal may be the CMPnet Web portal, which includes TechWeb, Channel Web and the EDTN Network. Most analysts expect job cuts at CMP in the aftermath of the merger, but say they will be less severe than if the company had been bought by a diret competitor such as IDG or Ziff-Davis.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
MILLER FREEMAN'S PUSH: CMP JUST THE LATEST ACQUISITION IN PUBLISHER'S EXPANSION SPREE
Article Abstract:
Miller Freeman's rapid growth stems from a series of mergers and acquisitions in which its purchase of CMP Media is only the latest. Miller's parent company, London-based United News & Media, has invested over $170 million in the firm since 1988. Acquisitions have included Gralla Publications in 1991, trade-show giant Blenheim Group in 1996 and technology publisher the Verecom Group in early 1999. Miller has also built up its trade-show business, buying the NSGA World Sports Expo and National Sporting Goods Assn in the first quarter of 1999. It focuses on a long-term global strategy of extending its brands to serve a wide base of marketers. The Verecom acquisition included key magazines Integrated System Design and Silicon Strategies as well s the annual Silicon Strategies Conference.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
FORTUNE
Article Abstract:
Time Inc.'s Fortune magazine is on the rise, potentially moving up from its 3rd place spot in ad pages behind Business Week and Forbes. The magazine's ad pages have increased 8.3%, and its share of ad pages among the top 3 increased by 1.4%. The magazine's coverage of technology and its new appeal to middle-level as opposed to merely CEO level business people are two reasons for the magazine's revival.
Comment:
Time Inc.'s Fortune magazine's ad pages on the rise due to technology coverage & appeal to middle level management
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
User Contributions:
Comment about this article or add new information about this topic: